Features

Looking for a hair straightener you can use every day that doesn't ruin your hair? The revolutionary Steam Elixir professional steam hair straightener keeps the hair hydrated and protected while you are straightening for perfectly straight hair in just one stroke with no damage*. A real “steam elixir” for perfectly straight, soft and shiny hair.

Thanks to the exclusive Steam Active Care™ technology, with each stroke, the hair straightener releases the right quantity of steam onto the lock, helping to preserve the correct level of moisture in the hair and to protect it from the temperature swings caused by the use of hair straighteners, all without breaking the hair fibre, for perfect straightening without damage.

In addition, the steam relaxes the hair fibre for an ultra-glossy effect and keeps the hair at the right level of hydration, maintaining the moisture balance and preventing further absorption and consequent swelling and frizzing of the hair, for perfect, long-lasting straight results.

The special argan oil-infused ceramic coating of the plates provides protection from the heat, helping the hair straightener to slide through the hair and instantly leaving it shiny and soft.

The perfect straightener for all hair types: fine and thin, curly and thick. Choose the most suitable temperature for your hair from the 4 options to create your style: fine and thin hair: 170°C; medium hair: 185°C; hair that is thick and difficult to straighten: 200 - 230°C.

Thanks to the special rounded design, you can also create soft waves in a single stroke.

* Clinical instrumental tests carried out in collaboration with the Bio Basic Europe research institute. In 95% of the cases treated, the hair was free from damage, remaining the same or improving (tests carried out at 200°C).