You Are Bellissima

In 2005, Bellissima Imetec was born: a new way of experiencing your beauty.

Bellissima Imetec is the answer to all your hair styling needs. Made to measure, just how you like it.
With us, you can let your creativity run wild, and experiment with your look day after day.

To enable you to do this, over time we have developed a wide range of high-performance products which boast the most innovative technologies. Because the needs of every woman are many and multi-faceted.
Starting with the hair straightener, we have continued our research year after year, developing new and increasingly efficient beauty allies.

Products featuring a unique design and attention to detail, created by a brand with an international outlook and a proudly Italian soul.

We take inspiration from the most advanced professional technologies, creating easy-to-use tools that can meet all your styling needs, at home and whenever you like.

You Are Bellissima.
Because your beauty lies in the fact that you are different and unique.
In your authenticity and your desire to experiment.
In your personality, and in the quest to find the things that make you feel good.
We are by your side every day, to help you express the originality of your style, so you always feel bellissima

Bellissima is...

a unique way of experiencing beauty, with hair styling tools that are easy to use and able to meet any need, so you can express your personality every single day.

Italian-ness

Elegant style, attention to detail and captivating design have always been part of our all-Italian story.

Home Pro

We bring professional experience and tools into your home, so you can easily get the best personalised styling results.

Innovation

We put technology at the service of your beauty: we create smart, innovative solutions that give the best results while respecting your hair.

Uniqueness

Our mission is to accentuate the individuality of every woman. That's why we create products that adapt to your style and your specific needs.